After the storm (read TORRENTE 4) calm returns to the English box office. This past weekend left in the box € 9,945,000 and attracted 1,417,000 viewers. The collection is 35% lower than the previous weekend but is 10% higher than the same weekend last year.
Until Sunday 20 March, had sold 23 million records and had raised 155 million euros in the entire English market. The average price is stabilized at 6.7 €. It is a 9.4% lower attendance and a 9.8% less revenue in 2010 but 3% to 15% better than in 2009. Are still catching up on 2010 and continues to expand in relation to 2009.
38% of the ticket and 35% of the total assistance is concentrated in the second TORRENTE weekend 4 that raised € 3,768,000 representing a decrease of 55% on the opening weekend. We argue that there was an unusual concentration for the premiere, that when you start with such disproportionate numbers fall is normal strong second week. All that is true. But the fact remains that given the trend that implies, should be revised downward their expectations about final collection. In ten days the film has grossed 14 million euros and has been seen by 1,867,000 people. Amounts outstanding in any case.
Now. If the data from the first weekend we could think of that would improve the ratio of TORRENTE 3 between the collection of box office opening and final (was 2.5 times to reach 18 million since the initial 7.2) now have to revise the estimate. TORRENTE 3 fell 49% in second weekend and has done TORRENTE 4 55%. True, the next weekend there Football League and that can help moderate the decline. However, the 21 million are complicated and it seems more sensible to think beyond raising goal TORRENTE 3 as affordable. Spectators can not be compared neither with the weakest of his predecessors, THE DUMB ARM OF THE LAW, he went up to 3,170,000. TORRENTE 4 does not go much beyond the 2.5 million. TORRENTE 2: MISSION IN MARBELLA continue being the highest grossing and most-watched of the series: 22 million at the box office (in 2001) and 5,237,000 viewers.
been thirteen, sixteen years since the release of each of the previous releases of TORRENTE. Developments in audience is 3.1, 5.2 and 3.5 million. Certainly the market has changed and, in general, worse (loss of viewers, increased consumption of cinema through other channels, etc.). And that has to affect new releases. I aim for another chance to understand the decline in assistance to be had TORRENTE 4. In 1998 no one disputed that the overwhelming majority among the target consumers of cinema was the one who was 15 to 35 years. Today it is said that the bar has been raised from the bottom. Torrente akin to a spectator in 1998 could have, say, 20 years. Today is 33. Perhaps he has gone to see the fourth film in the series. But 20 years young today, would have moved en masse? I sense that not enough time.
59% of revenue and 52% of cumulative assistance from the 3D average price per ticket which stands at 8.6 € compared to the 6.3 € entries originating from traditional prints (34% of the box office and 41% of total viewers. The rest up to 100% corresponds to that generated by the 2D digital copies). The average input for 3D is a 36.5% more expensive than the entry for rooms with 35 mm prints.
Second position for the debut of GNOMEO AND JULIET (Disney) to € 1,315,000 and 190,000 viewers in 531 regular screens for an average of € 2,475 per room. 3D screens showed 205 (39%), 273 by 35 mm. (51%) and 53 (10%) in 2D digital. The collected 3D 35% of revenue (465,000 €) and brought to 29% of the audience (55,000 spectators) with an average price of 8.4 €; traditional copies agglutinated 53% of revenues (€ 692,500) and 58 % of visits (110,500) to average 6.3 € per ticket. The 2D digital added 12% of revenue and 12.6% of the viewers.
have to go back to MEET THE ROBINSONS to find a release of Disney animation (DVD transfers of film as BELL and replacements in the margin) with a lower box office figures (released in late March 2007, collected 1175 € .000 with 436 copies for an average of 2,695 €. GNOMEO AND JULIET entered with 508 copies for an average of € 2,588). However, 7% is a correct and improve the North American premiere of French box office in its debut (which was little more than a million euros). Is somewhat below that of Russia and far from the UK (where he came to 3.5 million and has already collected more than 17 until last weekend).
It is also an entry below that achieved by RANGE two weeks before, both in absolute number as spectators (the Paramount raised € 1,431,000 and attracted 223,500 people)
has
three weekends left before the arrival of high-level competitors. If you repeat the ratio that most animated films often average household, multiply by 4 its box office release and be close to 5.3 million as a final collection.
honor podium Complete another new a week. THE RITE (Warner) starts with € 1,153,000 and 173,500 viewers in 313 screens with an average of € 3,684, second best ranking only behind the leader, TORRENTE 4. 16% of the rooms (49) displayed in 2D digital to raise and attract 20% to 19% of the participants. The average price of digital 2D went to 7 € and traditional copies remained at 6.5 €.
The figure for Spain's opening is a good 11% compared to the U.S. release, improves the number of United Kingdom (0.7 million euros), is very close to that of Italy (1.2M €) away from France (€ 2M). In all cases are noted sharp declines in subsequent weeks. If you multiply by 2.5 times in Spain scratches on its final box office of 2.9 million.
Fourth place for the third weekend RANGE (lost the two positions held by new developments), who suffers the arrival of the left GNOMEO AND JULIET by 59% over the previous weekend to enter € 556,000. Earn € 4 million viewers and 642.6000. At this rate it will cost more than five million.
the third through fifth passes BLACK SWAN in its fourth weekend. If the previous weekend benefited from being the next to Carnival for the declines were much milder than usual, he just left us has had the opposite effect to return each film to its natural place. For BLACK SWAN results in a corresponding decrease from 42% to € 518,500 while entering your part is now coming to € 8,615,000 and 1,353,000 viewers. Strive to reach 9 billion. In these moments, and has increased more than 4 times its initial recovery is 7% of international revenues (4% of the world if we look at the U.S.).
This position gives the king's speech. In its thirteenth weekend raises € 370,000, 38% less than its predecessor. Seem to start to dry up the incremental effects of Oscar winning but still maintain a good pace at the box office for a few weeks. And amounts to around € 9,530,000 and 1,457,000 viewers.
Three steps, until the seventh, down hidden destiny in its third weekend. Add € 360,000 (losing by 47%) a partial totaled € 2,440,000 and 387,000 spectators. You can keep thinking to reach three million. Maintains common share compared to the U.S. market: in these times the figure for Spain is 7% of that.
TIME OF WITCHES in the eighth. Released the same day as above, raised € 291,000 at the weekend, leaving 48%. Overcomes the barrier of 2 million and 325,500 people have seen. Unlike his predecessor in the ranking it should go firing of three million as a final goal.
With the fourth weekend FOLLOW ME ROLL met in ninth place (two fewer than the previous week) and was down by 47% to raise € 275,000. Totaled € 3,880,000 and 622,000 spectators. Exceed 4 million, but the 4.5 will depend on a comeback as a less pronounced decline next weekend. And that's complicated.
closed TANGLED Top 10 to comply with the seventh weekend (down two positions). Its 180,000 € pose a minor setback when it lost 64% from the previous weekend. Earn 13.3 million and 1,916,000 viewers. Reach 13.5 million, but hardly 14. One week left me well, other evidences me. Entangles me. Your thing.
Although outside the Top 10 (for position) over the weekend that is worth commenting WELCOME TO SOUTH remains with dignity after losing just under 40% in third weekend. Raises € 161,000 and € 926,000 and 145,000 total viewers. He complicates the way to 1.5 million but eventually multiplying by 4 its initial box office if it reaches the 1.2.
THE WORLD ACCORDING TO BARNEY (Universal) debut from the 12 position with 137,000 € and 20,150 spectators thanks to an average of 2,075 € for each of the 66 screens controlled. Stood immediately after another new, NEVER LEAVE ME (Fox) to € 117,200 and 17,000 visitors through the 64 rooms that generated € 1,830 on average.
There is much to lose, to position 30, for more debutantes. HALF OF OSCAR (Golem) starts with € 11,800 and 1,850 spectators in 15 screens (787 € and 123 people per room during the three day weekend. That is an average 41 people per day and less than 12 per session. I do not want to pick on OSCAR HALF or less. But I need to do this kind of thinking when many assume the numbers TORRENTE 4 to praise the English cinema. This is also in English cinema. And people say I trust, the good. It is not the first nor the second nor the tenth time this has happened: good movies die in the first weekend. So you can not expect the movie to be patient. We return to the many other times: the (mis) prestige of English cinema from consumers, the low (or no, or misleading) promotion. I could not look away. We must acknowledge mistakes and from there, find ways for improvement. Glare from the figures TORRENTE, AGORA or MORTADELO does not help solve fundamental problems of the industry in Spain that these titles and their producers do not suffer as many others. And repeat business phenomena like those few more times better, mind you).
Five other English posts below to try their luck. SMALL LIVES (Emon) raised € 5,900 in 13 rooms (454 € per screen) and brought together 880 people (68 per room on the weekend, 23 per day, less than 7 per session). THE MYSTERIES OF LISBON (Wanda) is aimed at testing and was ranked 38 with 4,400 € and 690 spectators in 6 rooms (733 € per screen).
Posts 46 and 47 for the two recent developments. OPERATION COMETEE (Barton) and THE ROOMMATE (Sony) got to go away. The first raised € 1,800 with 4 screens (450 € per room) and the second also € 1,800 in 3 (600 € on average). Respectively 275 and 310 spectators gathered to enjoy. Not be enough to last in our bulletin.
FIRE facing his second weekend and remained in the post 18 to raise slightly less than 53,000 €, only 21% down on its debut weekend. Sum € 145,000 and 23,000 spectators in ten days.
Al # 20 falls into the center of the storm with his € 46,300 (50% decrease) that lead up to € 166,500 and about 26,000 spectators. Five steps down lies matter of course in nearly 27,000 € (-58%). Earn € 114,500 and 19,500 spectators. Finally, less than 1.300e CAREGIVERS raises from position 48. It is 60% in its debut. € 7,500 and 1,170 visits is your bottom line.
I can not finish the article without noticing a number that called (much) attention. THE 23-F appeared in the ranking number 39 on the weekend of 11 to 13 March. Levied € 2,840 on 25 screens (average of 114 €). Accumulated € 328,500. The last weekend appears as projected in 10 rooms. Raises € 15,650 (average of 1,565 €) and up to position 27. Its increase in revenue is 451% and an average of 1,270%. Earn € 345,325. But on Monday goes up 1,367% over the previous Monday (4,650 € in 9 rooms compared to 317 in 13). Accumulates almost € 350,000. And what surprised me? It should not, right?
In these moments there are eleven releases planned for next Friday. Call attention to three: SUCKER PUNCH 3D (Warner), Piranha 3D (DeAPlaneta) and the much-discussed, praised and expected (by some more than others) FIND DRAGONS (Aurum). TORRENTE 4 expects over. Both 3D debut hurt him. And their rate of decline as well. TORRENTE 3 lost 63% in third weekend. That percentage would drop TORRENTE 4 to 1,395,000 €. Affordable.
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