In latest TV commercial, Coca-Cola changes its slogan 'The spark of life' and 'Reasons to live better. " While maintaining the positive tone, it now appears that the company wants to attract consumers citing social concerns to the agenda. In this case, we talk about corruption , one of the main concerns of the English as the CIS. It seems that talking about corruption is fashionable not to appear in the newspapers (where political version) on TV ... to be released publications on the subject. The last one (but the first of its kind in our country) was the Handbook on Fighting Corruption , published by the English Global Compact Network to help organizations and enterprises of our country to identify its risks and implement specific tools to combat corruption. In this sense, Isabel Rose of Carolina Foundation, commented during the presentation of the Guide to the importance of training managers who move in international settings to maintain strong commitments in this area, since in some countries corruption is "part of everyday life."
Joaquín Garralda Global Compact called for the need to restore confidence in companies and organizations through transparency and communication with stakeholders and a risk control a priori. And is that the management of risks related to corruption is strategic for any organization because it not only avoid legal penalties and economic sanctions but, more importantly in the long term, permanent damage to the reputation. And when it touches reputation, something change do not you think?
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