technologies are no longer "new" as they adapt to our routine like a glove. That is why the Internet has moved from "the great unknown" partner almost invisible, but indispensable, around which articulated many of the tasks and administrative, communicative, of our day to day. The principal mutation of this environment is owed to 2.0 tools, those who, for almost five years, allow us to interact in a more narrow and liquid are called social media , to which I have devoted some articles in our magazine - Twitter, more than a passing fad and A brief introduction to social media -. not is curious that both corporate blogs and social networks, such Facebook or Linkedin or networks microblogging, Twitter type, are perceived by corporations as a smaller loss time rather than as an investment. An investment for the present. Hence, let us not recommend publications such as World Groundswell, for example, a travel guide full of good practices, or do we eco initiatives like Wellcommunity and Communication Outlook, or spread ideas that speculate on the immediate future, as contained in Vision 20/20 -signed by Javier Celaya -.
Without going any further, the recent ePyme Report 2010 leaves us data on the degree of involvement of SMEs and highlights the need for training to raise awareness of the potential of interaction through the Internet, satellite networks Social. Are we running late? Projects such as choke -launched by the Government of Castilla-La Mancha to train entrepreneurs self-employed professionals and academics in the use of 2.0-tools, they tell us not , encouraging entrepreneurs to build from this new scenario. Also occurs between the Councils and Professional Associations . In a somewhat timid will doing with these web 2.0 tools to leverage capabilities communicate and interact in other ways. A while now, have accumulated a few examples, but that is meat for another post.
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